It's trendy to complain about Twitter being overwhelming, and to say that whatever value the social media site once had has been drowned in a sea of incorrect, boring, or fatuous tweets. While the first reply to these complaints is, "Learn how to pare down your Twitter streams," sometimes that can be tougher than it seems.
If you have a small (or large) business, do you need to be on Twitter? In most cases, the answer is yes. This article will give a brief overview of how to use Twitter in the most basic sense, then dive into a few best practice tips for businesses.